I just finished grading week 4 discussion, great information, everybody did a great job researching the current market, and some people even took the extra step into COVID numbers and market behavior. Overall great job!

Here are a few key points that were not mentioned..

How digital media is displayed in movie theaters? Currently, the most popular way of showing movies at a theatre is through DCP (Digital Cinema Package) which contains the most uncompressed version of the recorded material (the film) and a 5.1 surround sound mix for the audio. Of course there are some legacy systems that use 35mmm celluloid, but they are phasing out quickly as they are costly and unsafe.

How do CINEMAS work?

Advantage and disadvantage of watching films at home: People prefer movies at home, as of last year Variety reported that 70% of films are being consumed at home, COVID has changed that number to an absolute 100% since movie theaters are currently closed to prevent the spread of the virus.

Points to consider, at home people have full control of the film, and the comfort of being only steps away from snacks and a change of wardrobe; pricing and crowds are also big factors that keep people from leaving home. The theater experience is not noticeable enough by the audience to put quality as a reason to pay theatre prices, compressed media is enough for the consumer to watch the material and understand it.

I made one more video that explains the technical aspect of theatre vs compressed movies on mobile devices.

Video on resolution